Sunday 10 October 2010

Inkmeup... 1 Year On

I just celebrated my 1 year anniversary in this shop on etsy so traditionally the 1 year mark is a time for me to reflect on the past year, my achievements, my failures and my future plans.
When I first opened Inkmeup I had been selling on etsy for around 3 years already in various guises, Feltmeup Designs being the most successful of them, I had decided to open another shop basically to justify the fact that I have spent a rather large sum of money on a Gocco printer... my only aim was to make back the money I had spent on it and maybe a little extra for supplies so I could keep playing with my new toy... Boy was I in for a shock!
I opened the store in October... just in time for Christmas I thought... and I was right, in the run up to Christmas I hit 100 sales, let's bear in mind I took over a whole year in Feltmeup to get that many. What was I doing right? Beats me really... if I knew I'd probably be a better businesswoman!My whole approach to Inkmeup has been without plan or reason and more or less I just made what I felt like making at the time. Back around July time I bought myself a Gocco stamp so I could print on fabric... I actually love it more than just the normal prints, the ink has a different consistency and gives a gorgeous quality of line on fabric... I have so many Ideas and I haven't even tried half of them!It was around this time that I decided I should stop treating Inkmeup as a hobby and start thinking of it as a business since it was bringing in as much business as Feltmeup so I started the blog and Inkmeup fan page on facebook... I am staunchly resisting having an Inkmeup twitter account, mostly cos I know I wouldn't use it and find the idea of having to build up a new twitter following a bit daunting.I hit 200 sales over the weekend... and I have to admit I am a bit baffled by the success even now. We haven't had any failures as such, the only one being the teatowels I bought to print which I haven't sold a single one of, I think there is just too much competition out there for teatowels... but any I have left at Christmas will make fab presents so I'm not too worried.
I'm pretty sure the future holds good things for Inkmeup too... I have so many ideas, most of which involve quitting my day job, but what I don't have is unlimited time that's the biggest frustration, my Inky days tend to be limited to 1 or 2 a month so I tend to be just frantically printing and then staggering my listing... I don't really have time to develop ideas and take them any further then making pretty prints.

I really hope that between my businesses I can quit my day job soon, my plan for next year is to actually have a plan, quit my day job and set targets... my day job which should only take up 20 hours a week saps all my energy... I you really need energy to be creative!
Here's hoping that this time next year I can write a blog post about my life as a full time crafter! Until that day I just leave you with a link to my Sale section so you can grab a bargain and help me reach my goal!
x
Mel

6 comments:

  1. Fantastic! Congrats on a successful year :)

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  2. Keep doing what you're doing - I'm looking forward to seeing you starring in a 'Quit Your Day Job' article ;-)

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  3. your items are beautiful - that's why you're so successful! Beautiful and very unique

    x

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  4. Great post, Mel! Happy Birthday to your InkMeUp enterprise - here's to another successful year (and it's October again, so Christmas season is just beginning!!)
    I'm sure a major secret of your success is the superb quality of your drawings and the imaginative way in which you present them. No-one else on Etsy has stuff quite like yours - you have your own niche in the market.
    Love your stuff and wish you all the very best with your plans for the future!

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  5. Awesome! Happy anniversary!
    And I'm sure you'll manage to quit your day job next year without a hitch!

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